Promotional Strategy For Customer Testimonials
The best referral is by Word Of Mouth. One of the best ways to bolster your brands public image is with testimonials. By asking your customers to provide you with meaningful feedback, you can bolster the ranks of positive reviews available to curious, could-be customers.
Whether your testimonials are presented in text, audio or video format on your Website, Facebook Page, or Twitter account can do wonders for driving new business and new customer conversion.
Strategy, strategy, strategy! Understand, it’s important that the people who write your testimonials are representative of the demographic that you’re targeting.
Getting people to speak on your behalf is great, but it’s important that testimonials are written by someone that other prospective clients can relate to.
Therefore, it’s important that the people who write your testimonials are representative of the demographic that you’re targeting.
Consider including customer information in testimonials that presents prospects with points of similarity. So if you primarily market your product to senior citizens, you may consider asking customers to include their age with their testimonials.
Also, if you are mostly targeting Entrepreneurs, you should ask clients to include their title, business name and URL address.
Finally, comparisons are an incredibly valuable aspect for clients to include in their testimonials since they can do double duty.
By including comparative information in their testimonials, customers can not only promote your product, but also discourage prospects from going with a competitor. In most cases, it might be considered bad form to post negative reviews of your competitor’s products, but when framed in the context of a customer testimonial, your company is forgiven of responsibility for the statement.
Again, it’s important to be specific and informative. As such, you should avoid testimonials that simply throw mud. Instead, prioritize testimonials that speak to the specific differences between your product and those of your competitors.
Now, strategize how you will maximize your testimonials to increase customer awareness while driving new business.