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To be most effective, the strategic growth objectives should follow the SMART protocol. Each objective must be specific, measurable (based in data), achievable, realistic, and time-bound.

SMART goals help improve achievement and success. It also clarifies exactly what is expected and the measures used to determine if the goal is achieved and successfully completed.

A SMART goal is:

Specific (and strategic): Linked to position summary, departmental goals/mission, and overarching goals with strategic plans. Answers the question—Who? and What?

Measurable: The success toward meeting the goal can be measured. Answers the question—How?

Attainable: Goals are realistic and can be achieved in a specific amount of time and are reasonable.

Relevant (results oriented): The goals are aligned with current tasks and projects and focus in one defined area; include the expected result.

Time Bound: Goals have a clearly defined time-frame including a target or deadline date.

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