To be most effective, the strategic growth objectives should follow the SMART protocol. Each objective must be specific, measurable (based in data), achievable, realistic, and time-bound.
SMART goals help improve achievement and success. It also clarifies exactly what is expected and the measures used to determine if the goal is achieved and successfully completed.
A SMART goal is:
Specific (and strategic): Linked to position summary, departmental goals/mission, and overarching goals with strategic plans. Answers the question—Who? and What?
Measurable: The success toward meeting the goal can be measured. Answers the question—How?
Attainable: Goals are realistic and can be achieved in a specific amount of time and are reasonable.
Relevant (results oriented): The goals are aligned with current tasks and projects and focus in one defined area; include the expected result.
Time Bound: Goals have a clearly defined time-frame including a target or deadline date.
Employee will improve their writing skills.
Does not identify a measurement or time frame, nor identify why the improvement is needed or how it will be used.
SMART goal:
The Department has identified a goal to improve communications with administrative staff by implementing an internal departmental newsletter. Elaine will complete a business-writing course by January 2019 and will publish the first monthly newsletter by March 2019. Elaine will gather input and/or articles from others in the department and draft the newsletter for supervisor review, and when approved by supervisor, distribute the newsletter to staff by the 15th of each month.
SMART Planning Task
There is a SMART Goal Planning Template available below to get you started. Be both strategic (explaining the what) and tactical (explaining the how) on this document. Review it and share with others to make sure you have been thorough with each step.
Download Smart Goal Planning Form