Leading with Price or Promotion

Leading with Price or Promotion   First and foremost, leading with price is not a solid strategy. However, a well-planned seasonally relevant focus on campaigns, themes, or solutions wrapped around your products that your customers will take note of and value, and that prospects will be enticed to try...

One Team, One Dream, One Goal

One Team, One Dream, One Goal   A rowing crew that is off rhythm will go in every which direction and never reach its destination. In order to be an efficient team, all members must row perfectly. A team includes a group of people with a full set of complementary skills required to complete a task,...

Know your F.A.B.’s

Know your F.A.B.’s   What are FAB Statements? What are the core features, advantages, and benefits (F.A.B’s) of your products? What makes you stand out? FAB stands for Features, Advantages, and Benefits. A FAB Statement is explaining the feature, what it does (the advantage), and...

Featured Products

Featured Products   The Power Of Featured Products In your business/industry what are the core featured products that you offer with the majority of your sales? Others have also associated “Featured Products” with “Staple Goods,” depending on the industry that’s served. Staple goods...