Peeling Back the Onion on Value Proposition

Peeling Back the Onion on Value Proposition   Defining Your  Value Proposition You absolutely MUST know your value proposition and be able to clearly communicate and cascade your VP to any customer facing staff members. A truly great value proposition is a statement that paints a clear picture of what your brand...

Show Appreciation

Show Appreciation   Showing an appreciation to your loyal or high revenue customer base is both easy to do, and not easy to do! Think about the how frequently you patronize large or small businesses and how they show YOU appreciation. In my experience this does not happen as much as it...

Solution Source

Solution Source   Be A Source Of Solutions… This segment outlines the importance of providing the best options to potential clients, even if it means not being awarded business. For example, let’s say your company is in the Home Theater installation business. After you meet with your...

Understanding Your Clients

Understanding Your Clients   Who Do You Serve?   Now that you are familiar with why customers buy, let’s take a deeper look at the client’s you serve. Keep in mind there may be common themes to the following 5 questions, or if your business provides scalable product(s), you may have varied...

The Value of Briefings

The Value of Briefings   The Value of Business Briefings   In my experience, scheduling recurring “Business Briefings” with top clientele is very strategic and they add value to both your client and to you as the business expert. Let’s Formalize What A Business Briefing Is: A Business...